Rug pulls have become one of the most well-known scams in cryptocurrency. They happen when developers raise money for a project, then abandon it, taking all the funds and disappearing. With the growth of DeFi platforms, these scams are costing investors millions and damaging trust in genuine blockchain innovations.
In this article, we’ll explore what a rug pull is, how it works, and the main types of these scams.
What Exactly Is a Rug Pull in Crypto
A rug pull is a crypto scam where developers abandon their project after raising funds, leaving investors with worthless tokens. These scams often happen when developers dump their tokens, causing prices to crash.

One well-known example is Faruk, who was arrested in Albania after being involved in one of Turkey’s largest exchanges. Rug pulls have been happening for years, with notable cases dating back to 2017. They can happen on any platform, including Ethereum, and can also include NFT scams.
Without proper regulation, funds rarely recover. To protect yourself, experts recommend researching the legitimacy of projects and avoiding schemes driven by fear of missing out (FOMO).
Understanding the Anatomy of a Crypto Rug Pull Scam
Rug pull scams happen when project developers trick investors by artificially raising the value of a cryptocurrency or NFT. They do this through a “pump and dump” scheme, making the price go up quickly, then take the investors’ money and disappear.
Rug pulls come in various forms across the crypto field. When something sounds too good to be true, it likely is. The lack of regulation creates vulnerabilities, with scammers able to sell their holdings and vanish with crypto assets.
A notorious example is Faruk Fatih Ozer, founder of Thodex, who fled to Albania in 2021 after allegedly defrauding his platform users of millions. Investors must always seek third-party security audits before committing funds.
How Scammers Execute the “Pull the Rug” Strategy in Cryptocurrency
Scammers create seemingly legitimate projects, generate hype through social media and fake partnerships, then suddenly sell all their holdings.
Once investors pour money in, these fraudsters vanish with the funds, leaving worthless tokens behind. These schemes damage trust across the entire crypto field, prompting calls for better regulation and due diligence.
The Psychology Behind Rug Pulls: Why Investors Fall for These Scams
Rug pulls have become increasingly common in the crypto field, exploiting investors’ fear of missing out (FOMO) and cognitive biases. Many victims fall prey to these scams due to unrealistic promises of quick returns.
The psychology behind these scams often involves social proof, where seeing others invest creates a false sense of legitimacy. Scammers use urgency tactics and artificially inflate initial token prices, preying on investors’ confirmation bias and emotional decision-making.
When developers suddenly abandon projects and drain liquidity, investors are left with worthless tokens, having ignored red flags due to greed and the information imbalance that favors insiders.
Different Types of Rug Pulls to Be Aware Of
Rug pulls have become more common in cryptocurrency, making investors more vulnerable to scams.
Types of Rug Pulls
Common cryptocurrency scams to watch out for:
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Liquidity theft
Developers quickly take all funds from liquidity pools.
Warning signs: Sudden large withdrawals from liquidity pools, developer wallets holding large percentages of tokens
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Soft rug pulls
Developers slowly abandon projects while selling off their tokens little by little.
Warning signs: Declining development activity, missed roadmap deadlines, gradual price decline
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Hard rug pulls
Developers take all investor funds and disappear quickly.
Warning signs: Anonymous teams, unrealistic promises, lack of code audits
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Honeypot scams
Smart contracts stop investors from selling their tokens.
Warning signs: Unverified smart contracts, unusual selling restrictions, too-good-to-be-true tokenomics
Hard Rug Pulls vs. Soft Rug Pulls: Main Differences Explained
Hard rug pulls occur when developers abandon projects entirely after stealing funds, while soft rug pulls happen through gradual value manipulation by slowly selling tokens over time.
- Hard rug pulls involve immediate liquidity removal and project abandonment
- Soft rug pulls feature gradual token dumping by developers
- Hard rug pulls are clearly malicious, while soft rug pulls can appear legitimate longer
- Hard rug pulls typically result in immediate total value loss, while soft rug pulls cause progressive decline
Liquidity Pool Scams: How Malicious Developers Drain Investor Funds
Liquidity pool scams are becoming more common, where developers create fake smart contracts to lock up investor funds. After getting people to invest, they disappear, pulling off what’s called a “rug pull.”
These scams have hurt trust, especially on decentralized finance platforms where liquidity pools are a big part. Experts now warn to always check the code before putting money into any new project.
Smart Contract Vulnerabilities That Enable Rug Pulls
These scams usually happen when developers add hidden features, called backdoors, that let them quickly steal money from liquidity pools.
Other methods included time-locked permissions and hidden admin privileges that bypassed security audits. Such vulnerabilities continue to pose significant challenges for investors navigating the volatile crypto field.
Most Notable Crypto and NFT Rug Pull Examples in History
Crypto and NFT rug pulls have shocked investors globally, leaving them with worthless assets. These scams often highlight the significant risks of unregulated markets.
The Infamous Squid Game Token Collapse of 2021
The Infamous Squid Game Token Collapse of 2021 rocked the crypto field with its dramatic rise and fall. Inspired by the popular Netflix show, investors rushed in only to witness a devastating rug pull.
The token’s value plummeted to near zero as developers vanished with millions. This scandal continued to influence regulations into 2022 and served as a cautionary tale across the crypto field about the dangers of trendy, unvetted investments.
Thodex: How Turkey’s Biggest Crypto Exchange Vanished Overnight
Thodex, once hailed as a promising player in the crypto industry, shocked Turkey in April 2021 when it abruptly ceased operations. The exchange’s founder, Faruk Fatih Özer, vanished with nearly $2 billion in investor assets, leaving thousands of users unable to access their funds.

This devastating exit scam sent ripples through the crypto and prompted Turkish authorities to issue an international arrest warrant. Özer was eventually apprehended in Albania after over a year on the run.
The Thodex collapse highlighted the regulatory gaps in cryptocurrency markets and served as a stark reminder of the risks investors face in unregulated crypto exchanges.
Notorious NFT Project Rug Pulls That Left Investors With Worthless Digital Assets
Notorious NFT rug pulls have devastated countless investors. Projects like Evolved Apes vanished with $2.7 million, while Frosties creators disappeared with $1.3 million after promising utility that never materialized.
Similarly, Big Daddy Ape Club and Iconics shocked the crypto industry by abandoning their roadmaps and fleeing with investors’ funds, leaving behind worthless digital assets and shattered trust in an already volatile market.
Are Rug Pulls Illegal?
Yes, rug pulls are illegal. They are a form of fraud where developers take investors’ money and abandon the project. This is considered a financial crime, and those who carry out rug pulls can face legal action, including arrest and prosecution.
However, due to the lack of global regulation in the crypto world, it can be hard to stop or punish these scams completely.
What’s Being Done About Rug Pull Scams?
Governments and regulators are addressing rug pull scams by introducing new laws for cryptocurrency exchanges. Some countries now require crypto platforms to follow anti-money laundering (AML) and know-your-customer (KYC) rules, making it harder for scammers to hide.
Blockchain projects are also focusing on increasing transparency:
- Investors can now check smart contracts and project details before investing.
Some platforms use audits and third-party services to protect investors’ funds.
Despite these efforts, rug pulls remain a significant issue due to the fast-paced nature of the crypto market and the lack of global regulations. Experts recommend:
- Doing thorough research.
- Avoiding projects that promise unrealistic returns.
- Sticking to well-established, regulated projects.
Current Legal Status of Rug Pulls
Rug pulls now carry serious legal consequences, with developers facing charges like wire fraud and money laundering. High-profile cases, such as the Thodex scam where over $2.7 billion was stolen, show that scammers are being held accountable. Regulators are treating these scams as serious financial crimes.
How Regulators Are Addressing Crypto Fraud
Regulators are tightening rules globally and setting up task forces to track crypto transactions. Since crypto operates across borders with different laws, countries are cooperating to fight fraud. Some regions are creating regulatory sandboxes to allow innovation while protecting consumers.
Red Flags That Signal a Potential Rug Pull Scam
Stay cautious of crypto projects with anonymous teams, unrealistic promises, and locked liquidity. Watch for signs like excessive hype, minimal development activity, and unfair token distribution, as these can indicate potential rug pulls.
Suspicious Token Distribution and Artificially Inflated Prices
Suspicious token distribution schemes often involve manipulating cryptocurrency markets through coordinated actions. Early investors or project insiders can receive disproportionate allocations, creating an imbalance that undermines fair market dynamics.
These practices typically lead to artificially inflated prices as tokens are strategically purchased and sold to create an illusion of demand.
This market manipulation benefits early holders while leaving ordinary investors vulnerable to significant losses when the unsustainable price collapses.
Regulators increasingly scrutinize these deceptive tactics that exploit information asymmetry and compromise market integrity. Investors should research token distribution patterns and be wary of projects showing unusual price movements with limited utility or adoption.
Anonymous Teams and Lack of Blockchain Audits
In the crypto space, anonymous teams developing projects without proper audits has become a concerning trend. Many investors fall victim to scams when they trust unverified protocols.
This lack of transparency creates vulnerabilities in crypto, leading to numerous rug pulls and financial losses. Blockchain audits provide security verification.
Established projects typically undergo multiple independent audits before launch, setting a standard for legitimacy that anonymous teams often ignore.
FOMO Marketing Tactics Used by Potential Scammers
FOMO marketing tactics employed by potential scammers typically create an artificial sense of urgency and scarcity. They manipulate victims with countdown timers and limited-time offers.
These predators use phrases like “last chance” or “only 3 spots left” to rush decisions and prevent rational thinking. They often showcase fake testimonials and inflated success rates.
The goal is to take advantage of the fear of missing out, pushing victims to act impulsively instead of doing proper research or due diligence that could reveal the fraudulent scheme.
How to Protect Yourself From DeFi and NFT Rug Pulls
Protect yourself from DeFi and NFT rug pulls by researching the project team, checking for doxxed developers with verified histories, and reviewing smart contract audits. Be cautious of token distribution, excessive wallet holdings, and always use hardware wallets. Never invest more than you can afford to lose.
Investigating a Project’s Smart Contract Before Investing
Checking a project’s smart contract before investing is an important part of cryptocurrency research. Carefully review the code for vulnerabilities, check if it’s been audited by reputable firms, and verify if the contract is open-source.
Examine the contract’s functionality to ensure it aligns with the project’s claims. Look for potential backdoors or centralized control that could compromise your investment.
Use blockchain explorers to analyze transaction patterns and token distribution. This thorough evaluation helps protect against scams and provides confidence in legitimate projects.
Using Discord and Reddit Communities to Evaluate Legitimacy
Discord and Reddit are great places to check if a project is trustworthy. These platforms show real-time feedback, experiences, and warnings from other users.
When checking a product or service, look at dedicated subreddits and Discord servers to see if people are complaining or praising it.
But remember, think carefully, because some communities can share false information or biases that can change how we see the project.
Main Due Diligence Steps for Any Crypto or NFT Investment
Before investing in cryptocurrencies or NFTs, it’s important to do your research. Start by researching the project’s team credentials, examining their track record and transparency. This builds the foundation for informed decisions.
Analyze the tokenomics and understand the utility of the asset. Review the whitepaper thoroughly to grasp the project’s technology and roadmap. Consider community engagement and market sentiment as indicators of potential growth.
Finally, assess the security measures implemented, including any smart contract audits, and examine the liquidity and trading volume to ensure you can exit your position if needed.
What to Do If You’ve Been Victimized by a Rug Pull
If you’ve fallen victim to a rug pull, follow these steps to maximize your chances of recovery:
- Document Everything
- Record all transaction details and communications with the project team.
- Keep copies of receipts, correspondence, and any related documents.
- Record all transaction details and communications with the project team.
- Report to Authorities
- Contact relevant authorities like the SEC, FBI, or local law enforcement.
- Report the incident to the exchange where you bought the tokens.
- Contact relevant authorities like the SEC, FBI, or local law enforcement.
- Join Forces with Other Victims
- Engage in community forums where other victims can be gathering.
- Share your experiences and learn from others who have been affected.
- Engage in community forums where other victims can be gathering.
- Consult a Legal Professional
- Speak with a lawyer who specializes in cryptocurrency fraud to explore legal options.
- A professional can guide you through potential recovery avenues.
- Speak with a lawyer who specializes in cryptocurrency fraud to explore legal options.
- Consider Class Action Lawsuits
- Join a class action lawsuit for collective power. This can help with legal costs and increase the chances of successful recovery.
- Minimal effort is needed on your part as the lawyers handle the proceedings.
- Join a class action lawsuit for collective power. This can help with legal costs and increase the chances of successful recovery.
Final Thoughts on Rug Pulls in Crypto
Rug pulls are a growing concern in cryptocurrency, where developers disappear after raising funds, leaving investors with nothing. With the rise of decentralized finance (DeFi), these scams are becoming more common.
To avoid falling victim, it’s essential to do thorough research, check smart contracts, and be cautious of too-good-to-be-true projects. Staying alert and taking precautions can help protect your investments in the crypto
FAQs About Rug Pulls in Crypto
A rug pull in crypto is a scam when developers raise funds for a project, then abandon it, taking all the money and leaving investors with worthless tokens.
Scammers create a crypto or NFT project, build hype around it, and then disappear after selling all their tokens, leaving investors with nothing.
A rug pull scam happens when developers intentionally steal funds from investors by abandoning a project, causing the value of the tokens to crash.
Rug pulling is illegal. Developers can face fraud and money laundering charges, and many have been arrested or fined for these scams.
Some well-known examples include Thodex, where the founder stole over $2.7 billion, and PlusToken, where scammers took billions, leading to major legal actions.